In the digital age, the business card is evolving into a real communication medium modern.
The format standard remains, but with NFC technology, it becomes a practical and connected tool, allowing you to easily share your social networks, your site or any other marketing intelligence.
No more simple cardboard: today, you can design a card attractive and durable, with a careful finish (soft touch, gilding, selective varnish) and a design in line with your graphic charter.
This article gives you the best practices to create a NFC business card original, professional and effective at the same time.
To create an attractive NFC business card that stands out, it's important to consider the following:
The choice of material Of the NFC business card is crucial to create a positive first impression.
Opt for quality materials that correspond to the image of your brand.
You can find NFC business cards available in multiple materials such as PVC, the metall, and the wood.
Chez Cardynale, we aspire to respect the environment without compromising on the quality and design of our NFC cards.
The aesthetics of your physical NFC business card is important BUT who says NFC business card also says digital profile.
Here are some tips to make your digital profile as appealing as your physical card:
The first thing that goes subconsciously drawing the eye of your contact person on your digital profile is your profile picture !
Choose one profile picture in your image and reflecting your sector of activity if possible.
I advise you to take a photo of yourself smiling On a neutral background : monochrome or in color.
And yes, we Avoid selfies with a Hawaiian shirt by the beach on the professional profile BUT remember that you can create several profiles so you can very well choose a photo from your vacation for a more personal profile. 🏝️
Make sure that all essential information are present on your digital profile.
That includes your noun, your function, professional contact details such asemail address And the phone number, as well as links to your profiles of social networks and your website.
NB: When your prospect Add your contact in his repertoire, all the informations on the digital profile like theaddress of your business, a second link to a website, your personal email etc. have also been added to his phone.
To remain consistent with your identity, don't forget to put your company logo in Animation thanks to a faded effect.
On the platform that allows you to personalize your profile, all you have to do is go to the “Personalization” tab and import your logo.
The colors have a emotional impact and psychological on your prospects, and they can influence the perception they have of your business.
Les colours must be In harmony with the identity of your company and Transmit the values And theaesthetics of your business.
By choosing the right colors for your digital profile, you can create a consistent and memorable visual experience for users.
Of bright colors and dynamic can Attract attention, while softer tones and soothing Can rouse A feeling of trust And of professionalism.
Sometimes, with all these elements, a digital profile is enough. And then you can do without physical support.
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Why just share your contact information when you can Sharing things Who you really matter to heart ?
To make your profile digital more engaging, add some dynamic media content such as a link to your account YouTube, of PDF documents etc.
Thanks to PDF documents directly integrated into your digital profile, you can share your products/services brochure, your menu, your Portfolio and much more.
Highlight your work!
These captivating visuals can help Convey your message In a more Impactful and to arouse interest of users.
La origination of an attractive NFC business card is not limited to transmitting contact details: it allows conveying the brand image And thevisual identity of your company in an innovative way.
This small format, as practical as a classic paper model, becomes a powerful communication tool, offering lasting impression with your customers and partners.
To succeed in this effective design, it is essential to opt for a choice of high quality material, a clean design, and to integrate a logo consistent with your graphic charter.
Double-sided can be used intelligently: one back for key information in the form of QR code, one front to attract the eye with a clear and striking visual code.
By adding a link to your digital profile or multimedia elements, you give a new dimension to your card, by facilitating the promotion of your services through a simple and connected use.
It is also an ideal option to make the map more interactive and leave a memorable impression.
Each detail counts in the production of a professional business card: from the shape to the choice of format (horizontal, vertical, or small size to easily fit into a wallet), to the creativity of the graphic designer who will be able to design a card that is both original, visually appealing and in perfect harmony with your brand identity.
By following these steps and our advice to create an NFC business card, you have a major asset for your professional success, offering your contacts a modern, practical and faithful support in the spirit of your business.
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