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How to integrate an NFC business card into your marketing strategy?

RΓ©dacteur Elsa
Antoine Payre
CEO & Co-founder
7/3/2025
Illustration from the blog post about business cards

In today's competitive business world, it's critical for businesses to explore innovative ways toengaging their target audience And of stand out from the crowd.

A powerful tool is the NFC business card!

NFC business cards have established themselves as a unique marketing strategy and efficient that allows businesses toget in touch with potential customers from more interactive way and engaging.

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1. What is NFC technology? πŸ“³

NFC (Near Field Communication) technology allows communication between nearby devices, usually a few centimeters away. It uses electromagnetic fields to Establishing a connection, making it ideal for a variety of applications, such as contactless payments and data transfer.

Les NFC business cards exploit this technology to offer one interactive experience and Immersive to the recipients.

Photo d'une puce NFC
An NFC chip


Its importance in marketing πŸ“£

In today's digital age, traditional marketing approaches often have Trouble getting attention Of consumers bombarded with ads. 😫

NFC technology offers a unique solution by bridging the gap between the channels Of marketing physics and numerical.

By integrating NFC business cards into your marketing strategy, you can offer smooth experience and Personalized Who leaves a lasting impression about your target audience.

Une personne tenant une carte de visite nfc en bois de JustOneCard


2. The steps to integrate your NFC business card into your marketing strategy

Order an NFC business card

Hop, it's a gift 🎁 β†’ Discover our comparison of NFC business cards now

Start by researching and selecting an NFC business card company Reputable who offers Of customizable options And a reliable technology.

Look for businesses that offer functionalities such as the follow-up of analyses, a contextualization of your meetings professionals, the Business card scan paper And a responsive customer service. πŸš€

Exemple de JOCard, des cartes de visite NFC en Γ©rable
An NFC business card offered by Cardynale (ex JustOneCard)

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You also have the option of having a 100% virtual profile and creating a digital business card with QR Code to be presented via your phone.

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Design an attractive NFC business card 🀯

Design your NFC business card in your image in customizing the engraving with your logo.

To design a attractive digital profile, consider including:

😊 one profile picture

🌐 The social networks of your business and link to the website

πŸ—‚οΈ your commercial brochure, your Portfolio, your Com kit aka all the documents that can present your products and services

✍🏻 one Small note on your business, at JustOneCard we highlight the fact that β€œwe transform 1,000 business cards into 1! πŸŒΏβ€

PS: To create a profile that reflects theidentity of your brand, don't forget to put the colours of your graphic charter And the Your company logo.

Une carte de visite NFC de JustOneCard personnalisΓ©e
Example of a maple NFC business card with custom engraving

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Get ready to explain how it works πŸ“³

Indeed, some of your interlocutors may still be used to the exchange of traditional paper business cards.

Do not hesitate to take out your NFC business card and explain to them how it works by simply passing the card on the back of their phone Or in scanning the QR Code.

Talk about profits and numerous advantages What does this NFC business card bring you.


Add calls to action πŸ‘‹πŸ»

Make sure users find a real added value by scanning your NFC business card!

Write calls to action convincing, also called Call To Action In English, who Encourage Users at explore more or at perform specific actions from your digital profile.

To do this, you can put the link to your Calendly to improve your appointment scheduling, or even web links Returning to your newsletter or site.

You can also add a Small note to talk about an ongoing promotion for example!

Profil digital de Michael Scott avec sa carte de visite nfc JustOneCard


Promote your NFC card in your offline and online channels

Explore different contact points where you can highlight your business using your NFC business card.

Les offline channels may include happenings, of trade shows or other networking opportunities

Les online channels may include email signatures with a QR Code referring to your digital profile for example.

Γ‰change de contact avec une nfc carte de visite de JustOneCard lors d'un business club
Exchange of contact details using an NFC business card during a business club


3. The benefits of integrating NFC business cards into your marketing strategy βœ…

Increased interaction and engagement πŸ’―

NFC business cards allow recipients tointeract with your brand in real time.

By simply typing your business card with your interlocutor's NFC-compatible smartphone, they can access additional information such as particulars Of your products, your videos, your social networks or even your promotional offers.

This engaging interactivity Not only The users, but also encourages them to explore your brand further.


An improved customer experience πŸ‘πŸ»

Les traditional business cards Are often Lost or Forgotten. Learn how to sort your business cards after an event.

However, NFC business cards offer a digital alternative that recipients are less likely to throw away.

La ease of access to information directly from their smartphones improves the overall customer experience and Increase the chances That they remember your brand.

Photo d'un client satisfait de sa carte de visite NFC de chez JustOneCard
Photo of a customer posted on LinkedIn with his Cardynale


Effective information sharing πŸ”

NFC business cards eliminate the need for recipients to enter manually contact information.

By simply typing, they can save your contact details instantly in their directory or click on the β€œβ€swap” to send you their contact details in return.

Ce simplified process saves time and ensures accuracy, making it easier to contact potential customers.

When your contact exchanges their contact details with you, this new encounter is listed in your application. Cardynale that allows you to contextualize your meetings professionals (date, location, tags and notes) and of Scan your business cards made of paper.

Which also constitutes a trump for you in your marketing strategy and Commercial.


Monitoring and analysis πŸ“Š

NFC technology allows you to collect valuable data on user interactions.

By entering additional information about your prospect into the application Cardynale you learn more about it such as its interests, needs and frustrations etc.

These data Can guide your future strategies and help you optimizing Your marketing efforts.


Conclusion

Integrating NFC business cards into your marketing strategy can be a powerful medium Ofengaging your target audience, ofimprove the customer experience And of strengthen reputation of your brand.

By exploiting the NFC business cards, you can create more immersive interactions and personalized, while collecting valuable data to optimize your future marketing efforts.

As with any marketing strategy, it is essential to test and iterate with your NFC business cards.

You can test the Kipful NFC business cards, the Wecard Lite, or even the vkard business card to give you an overview of the various solutions.

Measure performance, analyze the data and make adjustments based on the results.

This will allow you to continuously optimize your strategy and achieve better results over time.

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